Online Short-Course | In collaboration with Boston University

Digital Product Management

Product Manager is one of the hottest positions in the emerging digital economy.

The Product Managers are essentially the “CEOs” of a digital product. They understand and articulate needs, set up roadmaps, plan and coordinate the development process, champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.

In this Product Management MicroMasters® program, you will gain hands-on experience in:

  • Creating product roadmaps
  • Taking products from initial concept through user research, co-creation, and rapid prototyping
  • Agile and lean management practices for creating software and digital products.
  • Social media and market testing methods.
  • Applying perspective from best practices in platform-based strategies.

The MicroMasters® programme concludes with two courses that leverage object-oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products business models, and market growth.

This programme consists of four courses related to digital product management and contains specific elements to help you engage with the content and other people in the programme, network with the appropriate stakeholders, and progress through to the next step in your academic or professional career

The Digital Product Management MicroMasters® Programme from Boston University includes the following courses:

Product Management with Lean, Agile and System Design Thinking

Learn how to plan, develop and deliver on all aspects of work in the lifecycle of digital products using lean, agile and systems design thinking.

Strategic Social Media Marketing

Learn how to drive social media engagement by linking strategy and tactics and measuring results.

Driving Digital Innovation through Experimentation

Learn how to apply principles of experimentation at the technical, organisational and strategic levels of your business to drive digital innovation.

Platform Strategy for Business

Learn how you can design, launch, monetize and compete in a networked platform market.

Business Analytics for Data-Driven Decision Making

Learn how to lead your firm to make better business decisions using analytic methods and create competitive advantages from data.


No Need to Travel

15 January 2019

R12 089.00

32 Weeks

4-8 hrs effort per week

Understand the principles and processes for developing product roadmaps

Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents

Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets

Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics

Life cycle management of products and services including versioning and pricing

Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)

Understand the variations in the product management practices across different organizations and emergent digital markets

Alternative ways to drive digital business innovation in your company


Product Management with Lean, Agile and Systems Design Thinking.

Platform Strategy for Business.

Social Media Marketing.

Designing for Experimentation to Enhance Digital Business Innovation.

Business Analytics for Data-Driven Decision Making.


Live meetings, speaker series, peer networking, and more Case studies and practical application opportunities.

Upon successful completion of PearsonX and edX® requirements, participants will earn the following certificates and badges

Product Management with Lean, Agile and Systems Design Thinking Verified Certificate.

Platform Strategy for Business Verified Certificate.

Social Media Marketing Verified Certificate.

Designing for Experimentation to Enhance Digital Business Innovation Verified Certificate.

Business Analytics for Data-Driven Decision Making Verified Certificate.

Digital Product Management MicroMasters® Credential, edX® in collaboration with Boston University.

PearsonX Digital Product Management Program Badge, PearsonX via .

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